Working Agile is a flexible way of working favored by marketers worldwide. After taking over the software industry, where working Agile is the norm, this new way of doing and thinking is now inspiring all other fields of business as well. There are many innovative marketing concepts, campaigns and marketing departments working Agile to achieve inspiring and surprising results. The number of marketers that are asked to work Agile with their teams is increasing and this often requires a change of their roles.
As working Agile entails a completely new way of organizing, it brings about multiple questions: What is Agile exactly? Does working Agile fit into my organization? And how would that change my role? What does an agile marketing strategy or agile campaign look like? All these questions and more will be answered during the Agile Marketing training. We present case studies from the field, use Agile marketing literature, and introduce you to the four core concepts of organizing Agile: a flexible strategy, multidisciplinary teams, short cycles and visualization. During the training days, we practice extensively with ways of working like Scrum and Kanban.
After this two-day Agile Marketing training you will understand and appreciate the value of working Agile in marketing and you will know how you can apply Agile marketing in your own organization. You:
- understand the background and the methodologies of Agile
- recognize the prerequisites for a successful implementation of Agile
- know how to set marketing goals and create an Agile marketing strategy
- know how to apply Scrum, Kanban and Agile Portfolio Management to marketing activities
In this training we use real-life cases, both from the participants as well as from the coaches of Organize Agile. Upon completion, you receive an international certificate.
Marketing professionals and managers with the power and the ability to change. Specific experience is not required. Curiosity and an open mind to new ways of working is a prerequisite!
Read more about Agile Marketing
- Organize Agile blog: Living an Agile Marketing Strategy: 3 principles
- How to define Agile Marketing success
– December 10 & 11, 2018
New York, NY
Certified by Scrum Company: Agile Marketing Practitioner
Register for our Agile Marketing Training now!